MEQA represents the reinforcement of the principles of Burj Al Arab Declaration, which the Government of Dubai under the leadership of H.H Sheikh Mohammed Bin Rashid has initiated and signed to advocate a total commitment to transformational change through a leadership style that builds harmony, partnerships, common understanding and society based benefits. MEQA operates as a non-profit organization. Its activities are devoted entirely to the promotion and dissemination of philosophy, theory, and practice in the field of quality. The main purpose of MEQA is to benefit economic growth and development in the Middle East and North Africa (MENA) and to facilitate free flow of information and exchange of best practices in the field of quality.